Large catalogues become stale if pricing and product codes are embedded throughout
What to print
Choose each piece for the moment someone will use it. A long guide can answer detailed questions; a sign or card should carry only the message that needs to be seen quickly.
- product catalogues
- trade price inserts
- shelf labels
- sample folders
Plan the job before artwork starts
Define the audience and place
Say who will read each item and where: at a desk, in a window, outdoors, in a meeting or by post. This determines reading distance, size and stock.
Separate stable from changing information
Separate stable range pages from replaceable price and promotion sheets. Decide what can be reused and what needs a short, replaceable print run.
Set quantities and milestones
Count destinations and versions, then include time for proofing, finishing, delivery or collection at our Warrington address. Give the actual date the material must be in use.
Check the final file
Check SKU, pack size, product image and effective date against the current database. Reopen the exported PDF at final size and inspect every page or panel before approving print.
A practical brief for wholesale distributors
Tell us the item, size, number of versions, quantity per version, location of use, desired finish and deadline. Include the person who will approve the final wording. If installation, mailing or a specialist material is part of the brief, describe the environment so we can confirm the right route.
Large catalogues become stale if pricing and product codes are embedded throughout Put the last content review before the print sign-off, with one named approver for the final version.
Helpful next steps
Use our artwork guides to prepare the file, or build a quote brief so the team can recommend a realistic specification.