Keep a copy of this guidance
Download a print-friendly PDF to use while preparing your artwork.
Stand several metres from a full-size proof. If the main message disappears, simplify it before print.
Work through the job in four steps
Measure the display
Record finished size, visible area, fixing method and viewing distance.
Build a hierarchy
Lead with one message, then a short supporting line and a clear action. Test from several metres away.
Allow for finishing
Keep essential content inside hems, eyelets and the bottom roll-in area of a roller banner.
Check image scale
Use sufficiently detailed source images and inspect the PDF at the intended print scale.
A detailed leaflet layout scaled up to a banner is rarely readable across a room.
Before you send the file
Check the exact specification with The Print Centre Warrington before final export. Bleed, resolution, colour setup, imposition and finishing allowances depend on the product and production route. Approve the final file and content yourself.
Keep planning
Technical background: Adobe print guidance ↗. Our practical notes adapt this for planning; your approved job specification takes precedence.